ASSISTANT MANAGER ONLINE DESIGN
At Southwest Airlines, I led a UX team and our agencies to create wires, comps, and fully functioning prototypes for user testing and delivery to development. I also developed the current style guide for the brand refresh. We worked on desktop, mobile, kiosks, and digital signage.
AIRTRAN REWARDS MIGRATION PROJECT
Southwest Airlines acquired AirTran in 2010. I had the opportunity to work on some transition projects to migrate AirTran customers over to the Southwest.com platform. The goal was to get customers to link their accounts and move their rewards from AirTran to Southwest. This project was a huge success increasing account migration success by 82%. We were bound by the AirTran style guide but we were able to improve the UX greatly.