As Senior Manager of UX Design at Sam’s Club, I lead a team of designers and agency partners across multiple projects, overseeing the entire design process from research and ideation to prototyping and implementation. I collaborate closely with product managers, engineers, and researchers to ensure every design decision is user-centered and strategically aligned with business goals.

Empathly is a platform my partner and I created to transform how personas are used in the design process. We launched the company as an opportunity to explore the SaaS business model and integrate AI into productivity tools, pushing the boundaries of persona-driven design.

As Co-Founder of Brander Dash, I developed and manage a design subscription agency that delivers high-quality design services. I oversee the business, provide creative direction, and contribute to projects as needed. Our services include UI/UX, product design, design systems, and various design production solutions.

As Principal UX Designer at Sabre, I led the UX initiative within our internal incubator, collaborating with a product owner, development lead, and marketing expert to develop and test new business cases. Following a 90-day cycle, we would discover, design, and validate innovative ideas for the Travel Network business. At the end of each cycle, we presented validated business cases to executive leadership for funding approval. Approved projects then advanced to the MVP stage for further customer validation. Throughout this process, we leveraged design strategy and lean startup principles to build and refine business cases aligned with user needs and market viability.

As UX Creative Director at Citigroup, I led a UX team and collaborated with design agencies to create wireframes, high-fidelity comps, and fully functional prototypes for user testing and handoff to development. I was also actively involved in recruiting new designers to expand our Dallas design team.

As Assistant Manager of Online Design at Southwest Airlines, I led a UX team and collaborated with design agencies to produce wireframes, high-fidelity comps, and fully functional prototypes for user testing and development handoff. I also developed the style guide that supported the brand refresh, ensuring design consistency across digital platforms.

As Lead Designer at Travelocity.com, I managed the day-to-day operations of the production design team, overseeing the creation of promotions, microsites, marketing emails, and site enhancements. Our team owned site design standards managed site content, and provided CMS training for internal product owners. By collaborating closely with brand and marketing teams, we delivered impactful media for both internal and external clients, directly supporting the company’s bottom line.