UX CREATIVE DIRECTOR (2015 – 2019)
As UX Creative Director at Citigroup, I led a UX team and our agencies to create wires, comps, and fully functioning prototypes for user testing and delivery to development. As a facilitator of our design thinking process, I am able to build strong working relationships with our business and technology partners to ensure the accurate and timely delivery of our projects.
Citipay is a mobile wallet for your Citi-branded cards. The main feature is to pay with your phone at contactless terminals but we also packed in some other great features.
- Check your balances
- Find stores that accept contactless payment
- Store your gift cards
- Store your loyalty cards
- Pay with points
- Explore and redeem offers
- Scan an item and find the best price
- Generate digital card numbers for one-time use
We launched this product in Asia Pacific, Mexico, and North America.