Shane Ward UX Portfolio

A collection of my UX work.

My Thoughts on Creative Direction

I like to characterize my creative direction style as inquisitive. When there is a difference in opinion the I try to come with questions rather than discounting the validity of the other opinion. I’ve found this to be quite valuable in my creative direction. When I ask an individual or my team why they made a decision it gives me the opportunity to listen and allow them to be heard. From there it’s easy to guide the conversation to more of a discussion and allow everyone to arrive to the best resolution together.

I believe it’s important as a creative leader to inspire and create an environment where everyone has an equal voice in the room. It promotes collaboration and respect amongst the team. When you have the respect of the team, it’s much easier to make the tough decisions.